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UID:MEC-ccb1d45fb76f7c5a0bf619f979c6cf36@datasciences.utoronto.ca
DTSTART:20210419T211500Z
DTEND:20210419T221500Z
DTSTAMP:20210616T233700Z
CREATED:20210616
LAST-MODIFIED:20220805
SUMMARY:DSSS@UofT: Pierre Montagnier
DESCRIPTION:Join us for the next installment of the Data Science Speaker Series at U of T with:\nPierre Montagnier, CFA, Ph.D.\nDirector, Advanced Analytics & Data Science\nMarketing & Social Impact\nBMO Financial Group\nFree Event | Registration Required\nTalk Title:\nLeveraging Data Science in Marketing: Developing customer analytics in a product world\nAbstract:\nFinancial institutions have historically seen the need for and value of analytics and therefore collected and analysed data.\nEven though most of this data is generated by behaviours, needs and interactions of real life individuals, analytics has mainly been focused on accounts and products rather than clients e.g. financial reporting, mitigating credit risk, and preventing fraud.\nIn this talk we will review some of the data complexity and challenges of moving to a customer-centered approach, and present marketing use cases that have enhanced both customer experience and business results.\nSpeaker Profile:\nDr. Montagnier has been working for 20 years in marketing analytics roles in financial institutions and luxury retail.\nHe currently  leads the Advanced Analytics & Data Sciences team within BMO Marketing Analytics.\nHis team leverages data science techniques for marketing use cases , and works with a variety of partners to develop the data, the tools, processes and functionalities to put those insights in action.\n\n
URL:https://datasciences.utoronto.ca/event/data-sciences-speaker-series-at-uoft-pierre-montagnier/
ORGANIZER;CN=:MAILTO:
CATEGORIES:DSSS@ U of T - 2021-2022 Season,DSSS@U of T
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